JPMorgan Favors Bitcoin Over Gold Long-Term

JPMorgan Favors Bitcoin Over Gold Long-Term

JPMorgan analysts suggest bitcoin is a more attractive investment than gold on a volatility-adjusted basis, estimating a long-term price target.
Key Points:
  • JPMorgan favors bitcoin for long-term investment.
  • Bitcoin target set at $266,000.
  • Gold remains a key geopolitical hedge.

JPMorgan’s analysts, led by Nikolaos Panigirtzoglou, advised investors to consider Bitcoin over gold long-term, citing a potential $266,000 BTC price target despite recent drops.

This suggests a shift in investment strategies, recognizing Bitcoin’s potential due to volatility dynamics, challenging gold’s traditional role as a security hedge.

JPMorgan analysts suggest bitcoin is a more attractive investment than gold on a volatility-adjusted basis, estimating a long-term price target.

Bitcoin vs. Gold: A Long-Term Investment Analysis

JPMorgan’s Bitcoin Insights

JPMorgan analysts, led by Nikolaos Panigirtzoglou, recommend bitcoin as a long-term investment despite recent price declines. Bitcoin’s volatility is now lower compared to gold, suggesting potential for substantial price gains.

“Despite Bitcoin’s recent crash from $126,000 to around $65,000-$70,000, it looks more attractive than gold long-term on a volatility-adjusted basis.” — Nikolaos Panigirtzoglou, Managing Director and Global Markets Strategist, JPMorgan

The analysts estimate a theoretical bitcoin price target of $266,000 based on its volatility-adjusted attractiveness. Bitcoin’s current trading range is $65,000-$70,000, far below this target.

Market Dynamics and Comparisons

Bitcoin’s price decline impacts both retail and institutional sentiment, as seen in exchange-traded fund outflows. Gold’s role as a hedge remains critical, especially amid geopolitical tensions. In terms of wealth management outlooks, gold’s prominence is linked to its reliability as a hedge against geopolitical risks.

The ongoing decline in bitcoin prices may force some miners out, impacting production dynamics. Gold is still favored in JPMorgan’s short-term outlook, highlighting its inflation protection capabilities.

Investment Potential and Forecasts

Bitcoin’s volatility-to-gold ratio has reached a record low, supporting its long-term investment appeal. Gold outperformed, rising by around 33%, reinforcing its role as a geopolitical hedge.

JPMorgan’s evolving price forecasts for bitcoin suggest a shift toward recognizing volatility-adjusted investment potential. The potential for reaching parity with gold in private-sector market cap continues to be a long-term goal.

For a more in-depth understanding of the trends affecting bitcoin and gold investments, you may refer to JPMorgan’s 2026 Family Office Report and insights on family office trends and strategies.