Bitget Increases Web3 Presence at Catalunya MotoGP
- Bitget increased Web3 presence at Catalunya MotoGP through interactive activities.
- Jorge Lorenzo led the “Smarter Speed Challenge” at event.
- Campaign may boost Bitget’s exchange volume and BGB ecosystem.
Bitget, a leading cryptocurrency and Web3 company, enhanced its Web3 presence at the Catalunya MotoGP from September 5–7, 2025, through interactive fan engagement and digital asset activities.
The event emphasizes Bitget’s strategic push into integrating Web3 with motorsports, leveraging fan interactions to potentially boost user engagement on its exchange platform.
Bitget’s Web3 Initiatives at Catalunya MotoGP
Bitget significantly increased its presence at the Catalunya MotoGP through Web3 initiatives from September 5 to 7, 2025. The event featured interactive racing challenges, engaging fans with digital asset activities to promote immersive experiences.
The event involved key figures such as Jorge Lorenzo, a MotoGP legend who launched the “Smarter Speed Challenge”. Bitget’s official partnership brought diverse experiences, highlighting the company’s commitment to bridging Web3 and motorsports. Gracy Chen, Managing Director, Bitget, noted, “Bitget, as the official partner of MotoGP, made its appearance at the Circuit de Barcelona-Catalunya from September 5 to 7. Through a 360° interactive exhibition area, professional racing simulators, co-branded merchandise, and other diverse experiences, it brought immersive viewing enjoyment to tens of thousands of spectators on-site.”
The event aimed to enhance fan engagement and introduce blockchain elements to a traditional audience. It showcased Bitget’s strategic approach in combining sports and digital assets to drive broader Web3 adoption at major events.
Despite no direct impact on major cryptocurrencies like BTC or ETH, the activities encouraged asset onboarding through Bitget’s exchange. The prize pool and exclusive opportunities underscored Bitget’s role in incentivizing user participation.
Historically, Bitget has engaged with other MotoGP events, fostering ongoing interest. These initiatives have consistently promoted crypto adoption among motorsport fans, leveraging Bitget’s strategic partnerships effectively to increase user base engagement.
Potential outcomes include increased account activity on Bitget’s platform, yet exact financial implications remain unquantified. Ongoing campaigns may indirectly uplift Bitget’s ecosystem, reflecting its long-term commitment to merging blockchain with global sports arenas.
