- Metaplanet acquires 780 Bitcoin, boosting total holdings.
- Increases position as top non-US Bitcoin holder.
- Metaplanet’s stock rises post-announcement, market reacts positively.
Metaplanet, a Tokyo-listed investment firm, has expanded its Bitcoin holdings by purchasing 780 BTC, totaling 17,132 BTC as of July 28, 2025.
This acquisition strengthens Metaplanet’s position among leading non-US Bitcoin holders, with a long-term goal of 210,000 BTC by 2027, reflecting its strategic pivot towards cryptocurrency investments.
Metaplanet, a Tokyo-listed investment firm, has acquired 780 Bitcoin, bringing its total holdings to 17,132 BTC. The purchase solidifies its position among top non-US corporate Bitcoin holders, aiming for 210,000 BTC by 2027.
CEO Simon Gerovich announced the acquisition, stating it enhances Metaplanet’s Bitcoin-focused strategy. The firm spent $92.5 million on this purchase, with an average price of approximately $118,622 per Bitcoin, expanding its treasury strategy.
Bitcoin’s market reacted slightly, trading just above Metaplanet’s entry price post-announcement. Metaplanet’s stock appreciated 5.6%, showing market validation of its Bitcoin-centric approach despite previous month’s dip.
The financial implications include a 42.4% revenue increase year-over-year in Q2 2025, attributed to its Bitcoin strategy. This reinforces its allure in broader corporate strategies focusing on digital assets.
Metaplanet’s strategy mirrors firms like MicroStrategy, which promotes BTC as a corporate asset. No notable comments from prominent industry figures or regulators about this acquisition have been made.
The acquisition bolsters confidence in Bitcoin’s role in corporate finance, potentially encouraging similar strategies. Historical data suggests such moves may not only affect BTC price but also industry-wide adoption trends.
“With this purchase, we are not only enhancing our treasury but also preparing for future corporate acquisitions.” – Simon Gerovich, CEO, Metaplanet, source
