Strategy Boosts Bitcoin Holdings with $1.25 Billion Purchase
- Strategy boosts BTC holdings to 687,410 with new purchase.
- $1.25 billion funded via equity sales.
- CEO Michael Saylor drives corporate BTC strategy.
Strategy, previously known as MicroStrategy, acquired 13,627 Bitcoin for approximately $1.25 billion from January 5-11, 2026, boosting its total holdings to 687,410 BTC.
This purchase underscores continued institutional confidence in Bitcoin, bolstering the asset’s stability amid fluctuating markets and demonstrating ongoing corporate investment strategies.
Strategy has purchased additional 13,627 Bitcoin, elevating its total holdings to 687,410 BTC. The acquisition, costing approximately $1.25 billion, was executed between January 5-11, 2026.
This purchase was financed through an at-the-market equity program, where the company raised funds by issuing Class A common stock shares. Michael Saylor, the Executive Chairman of Strategy, leads this aggressive Bitcoin accumulation strategy.
The immediate impact of this acquisition is a further solidification of Strategy’s position as a leading corporate Bitcoin holder. The purchase underscores the company’s commitment to integrating cryptocurrency into its financial operations.
Financially, the market witnessed an increased focus on the potential valuation of BTC holdings, valued at roughly $62 billion. This acquisition illustrates the growing role of Bitcoin as a corporate treasury asset.
No direct impacts have been noted on alternative cryptocurrencies, indicating a focused strategy on Bitcoin accumulation. The market reactions are yet to be fully realized in trading volumes or price adjustments.
The acquisition’s outcome is likely to influence other corporations considering similar treasury strategies. Historical trends of cryptocurrency volatility and institutional endorsement continue to play pivotal roles in financial planning.
“Strategy’s BTC buys follow a pattern of weekly accumulation funded by equity sales.” – Michael Saylor, Executive Chairman, Strategy
